Holographic Displays Are Bringing Any Object to Life

From Sci-Fi to Sales Floors—The Future Is Floating in Front of You

Remember the eerie Umbrella Corporation holograms from Resident Evil? Alice flickering into existence like a ghost in the machine? That wasn’t just Hollywood magic—it was a preview. And while we’re not predicting another viral outbreak, the tech behind those cinematic illusions is now very real.

Let’s break down how this mind-bending tech works—and how it’s already reshaping the way we interact with the world.

How It Works: Spinning Light Into Reality

Holographic displays use high-speed rotating blades embedded with LEDs to project floating 3D images. The blades spin so fast they vanish from sight, leaving only the light trails behind. Your brain stitches those trails into a coherent, three-dimensional object that appears to hover in mid-air.

It’s not magic. It’s physics, optics, and a little bit of showmanship.

• LEDs on blades emit light in precise patterns

• Rapid rotation makes the blades invisible

• Persistence of vision tricks your brain into seeing a solid 3D form

Where It Belongs: Everywhere

This isn’t just a gimmick—it’s a revolution. Holographic displays are already infiltrating industries with ruthless efficiency. Here’s how:

SmartV Digital Avatar

Meet your new customer service rep: a multilingual, AI-powered holographic human.

• Available 24/7

• Customisable appearance, voice, and personality

• Empathetic, intelligent interactions

• Realistic facial expressions and gestures

• Supports over 100 languages

• Boosts engagement and conversion rates like nothing else

Whether it’s guiding passengers at an airport or assisting shoppers in a retail store, these avatars are redefining what “human touch” means in a digital age.

Holographic Walls: The Future of Digital Signage

Forget flat screens. Holographic walls turn any space into a dynamic, immersive experience.

• Advertise products in 3D

• Create interactive brand moments

• Replace static signage with living visuals

• Perfect for events, exhibitions, and retail environments

Industries Already Transformed

• Retail: Ditch mannequins—showcase products in 3D

• Healthcare: Visualise anatomy in mid-air for training and diagnostics

• Museums: Bring historic artefacts and historic figuresto life with interactive holograms

• Entertainment: Bring icons to life in concerts, games, and immersive storytelling

• Transportation: Guide passengers with holographic assistants

• Corporate: Next-level presentations and remote collaboration

Discover how holographic displays and Lift & Learn technology are transforming museum experiences — click here to explore the future of interactive exhibits.

The Line Between Real and Unreal Is Blurring

Holographic tech If you’re tired of blending in, this is your weapon. Whether you're a disruptor, a storyteller, or a provocateur, now’s the time to make your message float above the noise—literally.

Skratch is an expert in holographic displays and is already deploying this technology across multiple Asda stores. Read the case study here. We’ve also showcased this technology at the Railway Industry Association Conference in Wales.

Float your vision in mid-air. And maybe, just maybe, we can help you develop your own Alice.

Get in touch with our team of experts to see how this technology can be applied in your space.