Featured in MAD//Fest’s ‘NOW THAT’S WHAT I CALL RETAIL MEDIA 25” Report

Curated by a panel of industry trailblazers, this annual roundup celebrates the top innovations transforming the retail media landscape—and Skratch® stood out as a driving force behind bold, experiential campaigns that reimagine shopper engagement.

Pushing Boundaries with Digital Retail Experiences

Our partnership with LS Eleven Media Services and Asda unlocked new dimensions of omnichannel storytelling. Together, we brought iconic brands like Cadbury UK and Budweiser Brewing Group (AB InBev) to life, turning everyday store entry spaces into high-impact brand destinations. Highlights include:

• LED Welcome Walls – commanding attention with dynamic visuals

• Digital Pallet Bays – merging convenience and creativity

• Front-of-Store Gantry Units – delivering irresistible curb appeal

These aren’t just displays—they’re immersive brand experiences that stop shoppers in their tracks.

Next-Gen Retail Campaigns That Spark Excitement

Beyond the store floor, Skratch®’s creative firepower is redefining what’s possible in retail media. Our Holographic 3D displays and large-scale outdoor projections, including the electrifying Euro 24 football campaign, raised the bar for engagement—bringing stadium-level energy right into the retail environment.

Gavin Wright: "We are delighted to see our digital displays and creative digital solutions recognised by leaders across the retail media ecosystem. Skratch®’s ability to seamlessly integrate digital hardware with content delivery truly sets us apart in driving results for Global brands."

For more inspiration and a front-row seat to Skratch®’s feature, download the full report here.

Here’s to the dreamers, the doers, and the disruptors—together we’re shaping the future of retail media.