- Announcements
- Tech News
- 8th September, 2025
Whether it’s immersive AV experiences or cutting-edge tech integrations, Skratch® is now officially certified at the highest level to support and deliver Sony’s professional solutions.
- Expos
- 8th September, 2025
Exploring The World Of Virtually Impossible Tech at ISE 2025
We went with a clear purpose: to uncover the Next BIG thing that could redefine Brand Experiences for our clients.
Skratch® plunged into the world of virtually impossible tech at Integrated Systems Europe (ISE) 2025, globally renowned annual tech show for the systems integration and audiovisual industry held from 4–7 February at the Fira de Barcelona Gran Via in Spain.
The show occupied eight expansive halls, including the newly added Hall 8.1, along with Congress Square, creating a vast and vibrant hub of technological discovery.
Delegates from 168 countries came together to showcase, explore, and celebrate the latest advancements in immersive tech, smart environments, and experiential design. The energy was electric, and the possibilities felt limitless.
We weren’t there to admire—we were there to challenge, question, and extract the gold.
Our team navigated the halls with curiosity and intent, seeking out innovations that could elevate brand engagement to new heights. We dove into mixed reality, interactive installations, and tech that blurred the line between physical and digital. We took notes, made connections, and started plotting.
We weren’t looking for gimmicks—we were looking for tech that punches above its weight,” said Gavin Wright, Director of Operations, Skratch®. “ISE gave us a glimpse into what’s next, and we’re already figuring out how to weaponise it for unforgettable brand moments.
We connected with our partners, creators, challenged ideas, and absorbed insights that will shape our creative strategies moving forward. Every conversation and demo added a new layer to our understanding of what’s possible.
We returned with a toolkit of ideas, a network of new collaborators, and a vision for the future of brand experiences that’s bolder, smarter, and more immersive than ever.
And now, we’re ready to turn that momentum into magic for our clients.
