Curiosity Activated: Where Products Tell Their Story

Lift and Learn isn’t just about tech—it’s about turning moments of curiosity into moments of connection. It’s the spark that makes someone say, “I need to know more.” And with Skratch® behind it, that spark becomes a full-blown experience.

Skratch® s Lift and Learn technology is revolutionising how customers engage with products. This isn’t just retail tech—it’s an experience engine. Drop it into any space where people want to learn, explore or be wowed, and watch passive browsing transform into immersive discovery.

It’s not magic. It’s straight-up genius.

What Is Lift and Learn?

Lift and Learn is a sensor-driven solution that responds instantly when someone picks up a product. That simple gesture—lifting an item—triggers a chain reaction: LEDs burst to life, digital displays ignite with content, and the story behind the object unfolds in real time.

How It Works

Pick it up. The surface knows.
Watch it light up. LEDs animate, pulse and glow—drawing eyes and attention.
Promote the goods. A digital display explodes with information: videos, specifications, tutorials, stories, pricing, stock levels—the possibilities are endless.

It’s not just illumination—it’s a visual spectacle. LEDs can shimmer from above, glow from below or chase in mesmerising colour patterns.

Where It Belongs

Lift and Learn isn’t confined to retail. It shines in spaces driven by curiosity.

Garden Centres & DIY Stores

Lift a seed packet. Discover the joy of growing with confidence.
Pick up a tool. Learn with ease, build and repair with pride.

Museums

Raise a historical artefact and watch and hear a monarch’s story unfold in holographic brilliance.
Pick up a fossil. Watch a dinosaur come to life and roar in your face.

Car Dealerships

Skratch® installed a Lift and Learn spectacle in a car dealership where lifting a car model—such as the Porsche 911—revealed real-time stock availability across multiple locations.
Specifications, pricing, availability, customisation and filters—all on a touchscreen.

Seamless Integration

Lift and Learn integrates effortlessly with a range of digital display technologies:

Display Type	Use Case Example
Kiosks	Interactive product information stations
Video walls	Immersive brand storytelling
Touch tables	Multi-user exploration zones
Holographic displays	Futuristic, 3D visual experiences