Harmonised Digital, Audio & Lighting Systems for a Fully Immersive Gym Experience
In December 2021, Everlast Gyms launched its first elevated site in Denton, marking the beginning of a new era in fitness. With over 60 locations across the UK and Ireland, Everlast has positioned itself as a pioneer in hybrid gym experiences—merging the scale of big-box fitness with the intimacy of boutique studios.
This transformation isn’t just about aesthetics—it’s about redefining how members feel, move, and engage. Studies show that immersive environments can increase workout motivation by up to 30%, and Everlast members have responded enthusiastically to the elevated experience, citing improved energy, focus, and enjoyment during sessions.
To support this vision, Skratch® was commissioned to design and deploy a fully integrated, tech-forward AV solution that would deliver immersive experiences, streamline operations, and scale seamlessly across the brand’s expanding footprint.
Everlast Gyms sought a solution that would:
Deliver a powerful, zoned audio experience tailored to different gym areas
Integrate high-impact digital signage for branding, promotions, and live content
Provide localised control for instructors and staff
Ensure centralised content management with the flexibility for local updates
Be scalable across multiple locations with consistent quality and performance
Skratch® collaborated with the Frasers Group design and innovation teams to engineer a modular AV infrastructure, beginning with a proof-of-concept deployment at Everlast Denton. The system was built with scalability, interoperability, and user experience at its core.
Cloud-Driven Audio Control Interface
Skratch® developed an industry-first intuitive interface enabling studio-level control. Trainers can access pre-configured playlists or switch inputs via a secure cloud-based platform. The audio system features:
Zoned speaker arrays and subwoofers
Directional sound mapping
High-volume output for events
Real-time input switching
Digital Signage & CMS
Philips Professional Displays were selected for their system-on-chip architecture, enabling seamless integration with Skratch’s proprietary CMS. Features include:
Real-time content updates
MyZone application display
Digitised menu boards for product promotion
Centralised content distribution with local override capabilities
The AV ecosystem is designed for long-term adaptability. Skratch’s modular architecture supports:
Touchscreen control interfaces for lighting and audio
Region-specific content deployment via Skratch's CMS
Event-based AV presets for live sessions and promotions
This deployment exemplifies how AV technology can elevate brand experience, streamline operations, and futureproof infrastructure. We’re proud to be the long-term integration partner for Everlast Gyms.
Gavin Wright, Director of Operations, Skratch®
The successful launch at Denton has paved the way for a full-scale rollout across multiple Everlast Gym locations. Member feedback has been overwhelmingly positive, with many citing the immersive AV environment as a key factor in their motivation and enjoyment. Skratch’s partnership with the Frasers Group is a testament to our ability to deliver innovative, reliable, and engaging AV solutions at scale.
