License to Impress. Stretching the limits with Mega Graphic Walls.
Cineworld was seeking a straightforward yet impactful solution to enhance the customer experience within the cinema foyer spaces. The challenge? Deliver maximum visual impact with minimal disruption.
Skratch® installed mega-sized 9m x 2m printed stretch pop-up graphic walls that instantly command attention. The pop-up design meant no permanent fixtures were required, making it ideal for temporary movie launch campaigns or seasonal promotions.
These mega-sized graphic walls didn’t just decorate the space—they transformed it. Towering at 9 metres wide, they turned ordinary cinema foyers into immersive, cinematic environments that captured the thrill of the James Bond launch. With minimal setup and maximum wow-factor, the installations created an unforgettable first impression, drawing moviegoers into the world of Bond before the trailers even began. The result? A bold visual statement that elevated the customer experience and set the tone for a blockbuster night.
