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Elevating Automotive Storytelling

Enter Skratch’s digital showroom: a futuristic arena for product showcasing.

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We adopted our digital showroom digital systems that worked in harmony to showcase vehicles

Overview

What We Did

Our Work
Scratch® transformed Telford showroom into a synchronised cinematic environment. This immersive setup was engineered to enhance vehicle presentation dynamics for a staged dealership photoshoot—elevating automotive visuals into iconic brand statements.

THE CHALLENGE

In a world where attention is currency and presentation is power, one specialist vehicle dealership wasn’t content with the ordinary. They wanted more than a showroom—they wanted a stage. A space that could turn metal and horsepower into cinematic spectacle and serve as high-end production zone for creating engaging social media content

The dealership wanted to showcase its vehicles with the same flair and sophistication as the world’s most luxurious automotive brands—without the expense and complexity of building a digital showroom.

OUR APPROACH

We identified the limitations the client had faced in previous environments—static lighting, inflexible layouts, and lack of digital integration.

From there, we adopted our digital showroom digital systems that worked in harmony to showcase vehicles:

  • Kinetic lighting arrays that adapt to vehicle contours and movement

  • Immersive audio systems to create mood and atmosphere

  • Digital displays including a giant LED wall for branding and storytelling

  • Adaptation of Skratch's Intuitive CMS for seamless content deployment

Each element was engineered to be visually striking—ensuring the space could adapt to various vehicle sizes and models.

This immersive environment offered the dealership a plug-and-play solution to elevate their brand presence and content production—instantly and impressively.

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THE IMPACT

The dealership plugged into a high-octane, plug-and-play system that delivered the prestige of global luxury brand showroom. Every pixel, every beam of light, every decibel of sound was engineered to turn heads and drop jaws.

And the best part? This showroom is open to you. Whether it’s a hypercar, a sculpture, or a wild art installation—whatever you’re showcasing, we’ll make it spectacular. Ready to rev your brand into overdrive? Explore Skratch’s Digital Showroom.

Gallery

Featured Work

From concept to execution, we transform brand visions into tactile, sensory journeys that audiences remember long after the experience.
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  • Skratch®
  • Unit 37/38
  • Ketley Business Park
  • Telford
  • TF1 5JD
  • United Kingdom
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