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- 8th September, 2025
As the UK’s leading B2B publication for the garden centre sector, Garden Centre Retail Magazine is known for spotlighting transformative trends. Skratch’s feature in the magazine underscores the growing importance of digital-first strategies in the industry.
Garden centres across the UK are undergoing a transformation—from traditional retail spaces into immersive, experience-driven destinations. And now, with the recent launch of Skratch®’s Pallet Bay solution, the garden and DIY market is poised to embrace a new era of digital innovation. Featured prominently in Garden Centre Retail Magazine (pages 18–19), Skratch® is capturing the attention of industry leaders with its forward-thinking approach to experiential retail.
Today’s shoppers crave more than just products—they want experiences. Skratch®’s innovations tap into this demand by creating sensory-rich environments that inform, inspire, and delight.
Imagine this:
A customer picks up a seed packet and instantly sees a digital guide on how to grow it.
A scent trail of fresh coffee leads visitors toward the café, boosting impulse visits.
A digital sign updates to promote compost during a rainy spell—right when customers need it most.
Strategically placed digital signage can turn high-traffic store areas into powerful revenue drivers.
The feature focused on Skratch®'s pallet bay solution, our newest addition to retail media digital solutions for garden and diy markets. Pallet bay is an excellent solution to:
Encourage multibuy savings—Showcasing offers that persuade customers to buy more.
Highlight seasonal specials—Turning displays into eye-catching features for turf, compost, barks, soils and and many more essentials.
Trigger dynamic incentives—Running time-sensitive promotions that adjust in real time, based on sales trends.
The key advantage? Flexibility—shops can adapt to customer behaviour instantly, ensuring the right promotions appear at the right time to maximise engagement.
Read the full article here: https://issuu.com/eljays44/docs/garden_centre_retail_july_2025